Hi Reader!

As we close the chapter on another year, I wanted to share a milestone that’s particularly close to my heart: My letter to the editor was recently published in The New York Times. Although it wasn't the first time a letter of mine was published in that paper, it’s a reminder that even seasoned media professionals have moments of celebration that feel like a “first.”

This month, I was also quoted in six top-tier articles across major publications like Men’s Fitness, Shape, Best Life, and more. These features highlight the power of positioning yourself as a go-to resource for timely, trusted expertise. You're next!

In this issue, we’ll dive into:
📰 How My Letter to the Editor Made the Cut—and What You Can Learn From It
🎙️ Podcast Episode: A Conversation With Stephanie Thurrott – Insights on thriving as a freelance writer, pitching the perfect story, and the evolving role of AI in content creation.
❓ Q&A: How Do I Craft a Winning Media Pitch Without Sounding Pushy?

Let’s close out the year with gratitude for the wins, big and small, and set our sights on an even brighter, bolder, and media-savvy 2025. Thank you for being part of this journey—I can’t wait to see what we accomplish together next year.

Oh and I also just want to take a sec to say hi and thanks for following along -- you're appreciated!

Cheers to a productive, exciting, and media-savvy New Year!

Bon

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Bonnie's Sound Bites

The quickest way to get your voice heard among the masses

You know that expression, “When you see something, say something”? Well that’s how I feel when I read an article that I'm driven to comment on. That happens a lot … but it’s not every day that my comments get noticed! And if you don't have the time or the inclination to write or try to pitch a lengthy article, try sending a Letter to the Editor of a newspaper...you never know what could come of it!

In my letter to the Editor of the NY Times this week, I shared my perspective on ultraprocessed foods, highlighting the need for education and empowerment rather than demonizing food categories. I have gotten SO many responses to my letter via emails and comments, including from people I haven't heard from in years and even those I don't know. The topic is a heated one.

Here's the letter:

“To the Editor:
Re ‘Why Ultraprocessed Foods Aren’t Always Bad,’ by Nicola Guess (Opinion guest essay, nytimes.com, Dec. 16):

Sure, it’s easy for many people to blame our health woes on ultraprocessed foods, but let’s be honest — those foods aren’t sneaking into our carts; we’re choosing them. And while ‘ultraprocessed’ sounds scientific, it’s a term that means little to most people. Ask someone what ‘junk food’ is, and they’ll give you a clear list.

After decades in practice as a dietitian, I’ve found that many people aren’t avoiding healthier options like whole grains and beans out of resistance. They’re intimidated by them and don’t know how to easily use them. Instead of demonizing food categories, let’s focus on education, empowerment, and making healthier choices easier and more accessible.”

Bonnie Taub-Dix

New York

The writer is the author of “Read it Before You Eat It - Taking You from Label to Table.”

📖

💥This moment is a reminder of the power of our voices in shaping the conversation around nutrition and health.

What are your thoughts on the buzz around ultraprocessed foods? Do you think it’s helpful to focus on labels like these, or does it just confuse people? Hit reply and let’s discuss.
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You Asked, I Answered:

Question:

How do I craft a winning media pitch without sounding pushy?

Answer:

The key to a winning pitch lies in authenticity, clarity, and understanding your audience’s needs. Start with a compelling subject line (my #1 tip!) and lead with a concise, tailored message that highlights the value your story brings to their readers or viewers.

Show you’ve done your research by referencing their past work, and close with a respectful, no-pressure call to action. Let them know when you'll get back to them, this way the ball is in your court. Remember, a great pitch feels like the start of a collaboration, not a sales pitch.

And if you haven’t subscribed yet—head over to MediaSavvyBTD.com or send me a 🎤, and I’ll personally send you the link. We've recorded lots of shows on pitching from the pros to help you get your name in the news.

And because you’re part of my BTD Media Makers crew, you’ve got something even better—direct access to me! 🙋🏻‍♀️ Just hit Reply with your burning questions, and I’ll personally help you get unstuck. (Have you tried this yet? What are you waiting for?!)

🌟 One of the easiest, least expensive ways to get your name in the news and become a valuable resource for media is just a click away: Btdmedia.teachable.tcom/p/media-masterclass 🌟 You'll also get lots of bonuses including a workbook, a media makeup guide, an audio-video handout and a perfect pitch tip sheet.

Need some help with knowing what to pitch? Don't miss out on your free copies of the Better Than Dieting News Digest HERE . You'll see the exact topics, titles and quotes journalists are looking for.

Did you ever wonder what it REALLY takes to thrive as a freelancer? (And how “free” is this profession anyway?) 😳

🔥 This is THE episode you don’t want to miss! I sat down with Stephanie Thurrott, a freelance superstar who’s been crushing the writing game for over 20 years! 💥 From bylines in TODAY and EverydayHealth to tackling the ever-evolving media world, Stephanie is dropping gems on how to break into freelancing, pitch like a pro, and thrive even in the face of uncertainty.

Here’s What You’ll Hear:

🚀 Launch Your Freelance Career: Stephanie’s step-by-step guide to getting started, even if you don’t have a long list of bylines yet!

🤯 Pitch Like a Boss: Insider secrets to crafting irresistible pitches that make editors take notice.

🎢 Navigate the Ups and Downs: How to stay resilient when freelancing feels like a rollercoaster ride.

🏆 Writing as an Expert: Tips on how to shine as both a writer AND an expert in your field—whether it's health, wellness, or any niche.

Plus, we dive into wellness writing trends, AI's impact on writers, and find out more about why Stephanie says, “You don’t have to write to a big audience, you just have to write.”

🎤 Don’t miss out on this masterclass in freelancing and learn how to get your work published! Go to Media Savvy with Bonnie Taub-Dix on your favorite podcast platform or on YouTube to take your writing career to the next level! 🎧

Hey — are you ready to get Media Savvy? 🤷🏻‍♀️

💥 NEWS FLASH 💥 : If we haven't personally connected -- let's do it! Send a DM to @BTDmedia on Instagram if you have any questions about how I can help you or... just hit REPLY to this email!