The moment that changed everything (and I almost missed it)

Hi Reader!

You know those moments that change everything, but you only realize it after they’ve happened?
That’s how my media training business began.

Years ago, a fellow dietitian reached out before her very first TV appearance. She had thousands of followers on Instagram, a brand-new book, and absolutely no clue what to do once those studio lights went on.

She was nervous.
She was excited.
And she wanted to make sure she didn’t waste her big break.

We spent time walking through everything, from what to wear, to how to deliver her key messages, to what to do when the host throws you a curveball. The segment went so well that she was invited back again.

When she called me afterward, she said:

At first, I laughed it off. But then it happened again. And then again. Three different people, same exact words. That’s when it hit me: maybe this isn’t just something I’m good at ... maybe it’s something people actually need.

That spark became my media training business and a dedicated Instagram account @BTDmedia. Not because I planned it, but because people asked for it. Sometimes your next chapter starts with someone else seeing your gift before you do.

I appreciate you being here,

Bon

P.S. Welcome new subscribers! I'm so happy you're a part of our BTD Media Makers community!

__________________________________________________________

​

Bonnie's Sound Bites

Followers ≠ Confidence

Here’s the thing no one tells you: being comfortable on camera has nothing to do with how many followers you have.

I’ve coached people with audiences in the hundreds of thousands who freeze as soon as the red light turns on. And I’ve seen dietitians with small followings absolutely sparkle on national TV. ✨

Social media teaches you to perform for a friendly crowd, while TV and traditional media ask you to connect with strangers. It’s a whole different kind of confidence. You can’t edit, filter, or redo. have to trust yourself in real time.

When you’re on camera on TV, no one cares about your follower count.​
​They care about the words coming out of your mouth and whether they can relate to what you’re saying.

That’s why I always say:

You just need clarity about what you stand for, what story you’re there to tell, and how to guide the conversation where you want it to go.

If you’ve ever thought, “I’ll do media when I feel ready,” here’s the wake-up call: doing media is what gets you ready.

--------------------------------------------------------------------------------------------------

You Asked, I answered:

Question: "How do I know if I’m ready for media?"

Answer: You’re ready when you care more about your message than your nerves.

That shift is everything. You’ll never feel 100% confident ... not even the pros do. But when you’re focused on what your audience needs to hear, not how you’ll look or sound, your fear starts to fade.

Before any interview, ask yourself: What do I want people to remember when this interview is over?

If you can answer that clearly and in one sentence, you’re ready enough.

Try this: Record yourself answering that question out loud in 30 seconds or less, no notes, no script. Then listen back. You’ll instantly hear where you shine and where you can sharpen. That’s how readiness grows: one short, brave practice round at a time.
​
📅 Book a free discovery call with me.​
Let’s get your voice out there in a way that feels real and rewarding and let’s get you noticed by brands so you can finally make the money and get the recognition you deserve.

From Full-Time RD to Full-On Visibility:

Gillean Barkyoumb's Bold Career Pivot

This client came to me with a spark ⚡️and turned it into a spotlight. 🎇
​
When Gillean Barkyoumb (@itsgillean) and I first connected, she was working full-time, raising two little ones, and starting to wonder what it might look like to share her voice more widely.
​
She didn’t just want visibility—she wanted clarity, confidence, and a strategy to build something of her own. And in our one-on-one media coaching sessions, I watched her light up. Together, we mapped out a plan that helped her scale back her 9–5 and make space for the kind of work that truly lit her up.
​
Today? Gillean is a full-time entrepreneur, a media-savvy voice in the wellness world, the creator of her Supper Club community for moms, and a proud mom of three—with a growing platform and a message that really matters.
​
This episode’s for anyone wondering if it’s too late, too busy, or too risky to pivot. (Spoiler alert: it’s not.)
​
🙌 And please subscribe to Media Savvy and leave a review—I read every single one!

​
👋 Follow @BTDmedia for pep talks, practical tips, and reminders that your voice matters.
​
👉Listen to Media Savvy with Bonnie Taub-Dix on your favorite podcast channel and YouTube or check links below.​
​

💥 NEWS FLASH 💥 : If we haven't personally connected -- let's do it! Send a DM to @BTDmedia on Instagram if you have any questions about how I can help you or... just hit REPLY to this email!

Recent Stories I Am Quoted In:

EATING WELL: We Asked 6 Dietitians How to Buy the Healthiest Granola—They All Said the Same Thing​

HEALTH: 3 Registered Dietitians Agree: This Is the Healthiest Yogurt You Can Buy at the Grocery Store​

EATING WELL: 5 Starchy Vegetables That Can Help with Weight Loss, According to Dietitians​

P.S.

Have you read The Measure by Nikki Erlick? I highly recommend it! It really makes you think about how you’d live, love, and spend your time if you knew how long you had. It's cringy-worthy ... it's super thought provoking.

​

Links to the Media Savvy Podcast:

​

_______________________________________________________

Know someone who’d enjoy a little media confidence in their inbox? Hit forward and help them feel a little more media savvy today. 🎤

💥💥💥