Hi Reader!

If you’ve ever dreamed of landing more media opportunities, working with brands, or getting featured in top publications—but weren’t sure how to make it happen—this newsletter is for you.

This week, I’m diving into the tools and strategies you need to stand out, get noticed, and make a lasting impression. We’re covering:
✅ Press kits made simple – What to include (and what to leave out!) to create a media kit that actually works.
✅ 3 major media mistakes people make – And how to fix them so you can own every interview.
✅ The pros and cons of partnerships – Before you team up, listen to this episode of Media Savvy to make sure collaboration works in your favor.

Plus, I’m sharing recent media stories I’ve been quoted in, must-read articles in the media space, and a peek at what’s on my reading list.

Let’s get you media-ready, polished, and in demand. Keep reading for expert tips, insider strategies, and a few surprises along the way!

Also -- if you're a dietitian, it's not too late to respond to my survey, "The State of Dietetics: Career Perspectives Survey." The survey is brief and your responses are invaluable!

Bonus: As a thank you for your time, participants will be entered into a drawing to win a live or recorded webinar of their choice from the Today's Dietitian Library.

Your voice can drive significant change and help redefine our field. Click the link to have your say:

👉 The link to the survey is RIGHT HERE and details are below. 🙏🏻

I appreciate you being here,

Bon

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Bonnie's Sound Bites

3 Media Mistakes People Make (and How to Fix Them)

If you've ever watched a media interview and thought, I could’ve said that better, you’re not alone. Many people (especially dietitians!) step into the media spotlight only to realize that expertise alone isn’t enough—it’s all about how you deliver your message. Here are three common mistakes I see during my media trainings (and how to fix them):

1️⃣ Jargon Overload: You know the science, but your audience doesn’t. Swap complex terms for everyday language. Instead of insulin sensitivity, say how your body processes sugar. Speak like you’re talking to a friend, not defending a thesis.

2️⃣ Lack of Confidence: Whether it’s nerves on camera or overthinking your words, hesitation weakens credibility. Practice short, punchy soundbites (I call them quotable moments) so you can deliver your key message smoothly—even under pressure. Use alliteration, analogies, etc. (listen to my Media Savvy Podcast Episodes 14 and 18 link below).

3️⃣ Not Knowing What to Pitch: If you’re waiting for media to find you, you’re missing opportunities. The best dietitians in media don’t just react to trends—they create them. Pitch timely, relevant ideas that align with what producers and editors need now. (Check out the Media Savvy Podcast Episode 12.)

Want to go from overlooked to overbooked? My media training course gives you the confidence, strategy, and skills to stand out in the media. Click here to learn more and start owning your media presence!
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You Asked, I answered:

Question:

"Do I really need a media/press kit and if I do -- what's important to add and what should I leave out?"

Answer:

If you want to be seen, heard, and trusted in the media, you need the right tools—and I’m highlighting an important one to today: a media kit is a must-have tool. But here’s the thing—your press kit isn’t just a collection of facts about you. It’s a story that highlights your expertise, personality, and why you’re the right fit for the opportunity.

In the Episode 24 of the Media Savvy Podcast, I’m breaking down exactly what to include in your media kit—and what to leave out. If you’re unsure where to start or if your current kit needs a refresh, this episode is packed with practical insights to help you make a strong first impression.

Here’s what we cover:
✔ The essential components every media kit needs
✔ What to avoid—like clutter, outdated info, and unnecessary details
✔ Whether you should include pricing and social media stats (I break it all down!)
✔ How to tailor your kit for different audiences, from journalists to brands
✔ Quick tips to keep it polished, professional, and effective

If you’ve been putting off creating or updating your media kit, this is your sign to take action! Tune in now for expert tips that will help you present yourself in the best light and open new doors in media.

🎧 And please don’t forget to subscribe to my show! You can also follow me on Instagram @BTDmedia for more insights on making media work for you.

P.S. Do you have a media kit? Hit reply and let me know—yes or no! I’d love to hear where you’re at.

And because you’re part of my BTD Media Makers crew, you’ve got something even better—direct access to me! 🙋🏻‍♀️ Just hit Reply with your burning questions, and I’ll personally help you get unstuck. (Have you tried this yet? What are you waiting for?!)

🌟 One of the easiest, least expensive ways to get your name in the news and become a valuable resource for media is just a click away: Btdmedia.teachable.tcom/p/media-masterclass 🌟 You'll also get lots of bonuses including a workbook, a media makeup guide, an audio-video handout and a perfect pitch tip sheet.

Need some help with knowing what to pitch? Don't miss out on your free copies of the Better Than Dieting News Digest HERE . You'll see the exact topics, titles and quotes journalists are looking for.

The Power of Partnerships: The Ups and Downs of Collaboration

👯 Partnerships can be pure magic—or total mayhem. It all depends on the partner you pick!

In Episode 23 of the Media Savvy Podcast, I’m diving into the art of collaboration with the amazing duo, Elizabeth Ward and Hillary Wright, aka “The Menopause Dietitians.” Together, they share the highs and lows of working as partners—from leveraging each other’s strengths to navigating inevitable challenges.

Here’s what you’ll learn:
✅ How they built a niche in menopause nutrition.
✅ The secret to balancing individual and shared goals.
✅ Pros and cons of partnerships (and how to make them thrive!)
✅ Advice for anyone thinking about teaming up with a collaborator.

Whether you’re considering a collaboration or just curious about what makes partnerships work, this episode is a must-listen! 🎧

💬 Have you ever worked with a partner on a big project? 👯‍♀️ Share your experiences by hitting reply!

👉Listen to Media Savvy with Bonnie Taub-Dix on your favorite podcast channel and YouTube or check links below.

💥 NEWS FLASH 💥 : If we haven't personally connected -- let's do it! Send a DM to @BTDmedia on Instagram if you have any questions about how I can help you or... just hit REPLY to this email!